What is a Brand Statement & How Do I Get One?

What is a Brand Statement & How Do I Get One?

  What’s your Brand Statement? We are now at a point where we can evolve a little bit of this brand conversation into something I call a brand statement. Now if you haven’t figured out your why and you don’t feel like you have this big perfect picture of...
Communicating your WHY

Communicating your WHY

Communicating your WHY One of the things that seems a little bit funny to us when we start to get out there and try and market for the first time as entrepreneurs is just how hard it is to really get people to notice what we’re trying to say. There are so many...
Exploring your WEIRD

Exploring your WEIRD

 What is normal?! If there’s one thing that most of us have in common that we are programmed and taught as early as we can remember, it’s that we’re supposed to be normal. We’re supposed to be just like everybody else. We’re supposed to...
What is the Difference Between a Business and a Brand?

What is the Difference Between a Business and a Brand?

What is the difference between a business and a brand? Keep on reading… What is the difference between a business and a brand? So one of the things I talk about all the time as a branding expert is having a brand statement. This is sort of like an elevator pitch...
Why Believing in Magic isn’t Naive, it’s GENIUS!

Why Believing in Magic isn’t Naive, it’s GENIUS!

Believe in magic!  Subscribe: Apple Podcasts | Spotify | Stitcher | Email | RSS Why believing in magic isn’t naïve, it’s genius Let’s be honest, it takes a bit of madness to believe in magic. To believe in the unseen. The impossible, the unproven. Whether you...