Brand Cool: Experiences
We love to see them cry with joy. One thing that almost every entrepreneur I speak with has in common is we absolutely love to delight our customers. We like to go the extra mile. We absolutely adore and the connection and the experience that we have by making people...
Brand Cool: Visuals
When you hear the word brand, what is the first thing that comes to your mind? For most people it has something to do with a logo or packaging or maybe a physical products, maybe a tagline or an idea. But most of what we think of when we think of brands is something...
Brand Cool: Words
What makes a brand magic? Brand Cool. One of the first elements of brand cool is the words and language that a business uses to convey its messaging… to get its ‘why’ across to its customers and fans. Words can be extremely, extremely powerful, but only when...
What Makes Brands Cool?
So far this season here in the Magic Maker podcast, we’ve been diving into the weird and wonderful things that make a brand a brand. We’ve focused a lot on the meaning and purpose parts behind your brand – how to find and communicate your ‘big why’ in...
