How to Build Desire for Your Brand
Be the Fox Pee One of the things you may or may not know about me, depending on how long you have been in our little universe here, is that I wrote a book called The Million Dollar Dog Brand, which is literally THE book on how to start and run and maintain a...
What is a Brand Statement & How Do I Get One?
What’s your Brand Statement? We are now at a point where we can evolve a little bit of this brand conversation into something I call a brand statement. Now if you haven’t figured out your why and you don’t feel like you have this big perfect picture...
Communicating your WHY
Communicating your WHY One of the things that seems a little bit funny to us when we start to get out there and try and market for the first time as entrepreneurs is just how hard it is to really get people to notice what we’re trying to say. There are so many...
Exploring your WEIRD
What is normal?! If there’s one thing that most of us have in common that we are programmed and taught as early as we can remember, it’s that we’re supposed to be normal. We’re supposed to be just like everybody else. We’re supposed to...