Yeah, but

Yeah, but

The masterful way we women have evolved to keep the solution to our discomfort always out of reach (and out of our control) At the time of writing this, I’m preparing for a trip to Gran Canaria for my 40th birthday. I’ve been reflecting on all the...
Think You Know Your Why?

Think You Know Your Why?

Think again. Learn why the thing that inspired your business isn’t necessarily the ‘purpose’ you should be building your brand around… and the ONE question you SHOULD be asking in order to find your most powerful, sustainable, specific ‘Why’. I will never forget...
5 Useful Takeaways from a Year of Whyfinding

5 Useful Takeaways from a Year of Whyfinding

Last August I sat in a massive, dark, slightly too-chilly conference room of the Hilton in Toronto, nestled between several of my clients, my mom and my husband who was bouncing our 3-month old daughter on his knee. I was absorbing the words of Stu McLaren, my...
Communicating your WHY

Communicating your WHY

Communicating your WHY One of the things that seems a little bit funny to us when we start to get out there and try and market for the first time as entrepreneurs is just how hard it is to really get people to notice what we’re trying to say. There are so many...
Exploring your WEIRD

Exploring your WEIRD

What is normal?! If there’s one thing that most of us have in common that we are programmed and taught as early as we can remember, it’s that we’re supposed to be normal. We’re supposed to be just like everybody else. We’re supposed to...
Why building a profitable brand isn’t about money

Why building a profitable brand isn’t about money

Every time I go to sell something, I start by first thinking:  ‘what is in it for them’. The desires of my clients’ can almost always be collected in to one of the following categories: More clients (promise of work beyond this week or next) Money / security...