Why building a profitable brand isn’t about money

Why building a profitable brand isn’t about money

Every time I go to sell something, I start by first thinking:  ‘what is in it for them’. The desires of my clients’ can almost always be collected in to one of the following categories: More clients (promise of work beyond this week or next) Money / security...
How I Define Success: Freedom & Fulfilment

How I Define Success: Freedom & Fulfilment

I talk a LOT about finding ‘freedom & fulfilment’. If you’ve ever watched one of my webinars, seen me speak at an event, or are a part of my membership group for petpreneurs… this will not be news to you. But whether you’re a...