Communicating your WHY

Communicating your WHY

Communicating your WHY One of the things that seems a little bit funny to us when we start to get out there and try and market for the first time as entrepreneurs is just how hard it is to really get people to notice what we’re trying to say. There are so many...
Exploring your WEIRD

Exploring your WEIRD

 What is normal?! If there’s one thing that most of us have in common that we are programmed and taught as early as we can remember, it’s that we’re supposed to be normal. We’re supposed to be just like everybody else. We’re supposed to...
Why building a profitable brand isn’t about money

Why building a profitable brand isn’t about money

Every time I go to sell something, I start by first thinking:  ‘what is in it for them’. The desires of my clients’ can almost always be collected in to one of the following categories: More clients (promise of work beyond this week or next) Money / security...
How I Define Success: Freedom & Fulfilment

How I Define Success: Freedom & Fulfilment

I talk a LOT about finding ‘freedom & fulfilment’. If you’ve ever watched one of my webinars, seen me speak at an event, or are a part of my membership group for petpreneurs… this will not be news to you. But whether you’re a familiar...