5 Useful Takeaways from a Year of Whyfinding

5 Useful Takeaways from a Year of Whyfinding

Last August I sat in a massive, dark, slightly too-chilly conference room of the Hilton in Toronto, nestled between several of my clients, my mom and my husband who was bouncing our 3-month old daughter on his knee. I was absorbing the words of Stu McLaren, my...
BRAND NEW: Quick Fix to Get More Clients

BRAND NEW: Quick Fix to Get More Clients

Over and over I see businesses who have nice websites, decent logos and GREAT products and services who just aren’t getting the attention, reach and conversions they need to thrive. There are SO many pieces that go into marketing, that it can be really hard to...
Brand Cool: Artefacts

Brand Cool: Artefacts

 Making it real One of the most fun things to do as an entrepreneur or a small business owner is to see your brand or your logo or your artwork come to life in a physical, tangible objects, whether it’s a mug or a tee shirt, or a big banner, the tanking up over...
Brand Cool: Experiences

Brand Cool: Experiences

 We love to see them cry with joy. One thing that almost every entrepreneur I speak with has in common is we absolutely love to delight our customers. We like to go the extra mile. We absolutely adore and the connection and the experience that we have by making...
Brand Cool: Visuals

Brand Cool: Visuals

 When you hear the word brand, what is the first thing that comes to your mind?  For most people it has something to do with a logo or packaging or maybe a physical products, maybe a tagline or an idea. But most of what we think of when we think of brands is...
Brand Cool: Words

Brand Cool: Words

What makes a brand magic? Brand Cool. One of the first elements of brand cool is the words and language that a business uses to convey its messaging… to get its ‘why’ across to its customers and fans. Words can be extremely, extremely powerful, but only when...