Seeing your brand come to life in a tangible way.

How to purposely actively create experiences for our customers that are going to delight them.

Whats are the key pieces of a visual brand aesthetic?

Words can be extremely, extremely powerful, but only when they’re done well.

So far this season here in the Magic Maker podcast, we’ve been diving into the weird and wonderful things that make a brand a brand. We’ve focused a lot on the meaning and purpose parts behind your brand – how to find and communicate your ‘big why’ in particular… as well as that all powerful desire and magnetism that makes people so loyal and addicted to some brands.

Be the fox pee! Sounds crazy. Fox pee is one of the most stimulating smells in the world for dogs. Be that for your customers.

We are now at a point where we can evolve a little bit of this brand conversation into something I call a brand statement.

What is the difference between a business and a brand? Keep on reading... What is the difference between a business and a brand? So one of the things I talk about all the time as a branding expert is having a brand statement. This is sort of like an elevator pitch and...