Brand Cool: Experiences
How to purposely actively create experiences for our customers that are going to delight them.
Brand Cool: Visuals
Whats are the key pieces of a visual brand aesthetic?
Brand Cool: Words
Words can be extremely, extremely powerful, but only when they’re done well.
What Makes Brands Cool?
So far this season here in the Magic Maker podcast, we’ve been diving into the weird and wonderful things that make a brand a brand. We’ve focused a lot on the meaning and purpose parts behind your brand – how to find and communicate your ‘big why’ in particular… as well as that all powerful desire and magnetism that makes people so loyal and addicted to some brands.
How to Build Desire for Your Brand
Be the fox pee! Sounds crazy. Fox pee is one of the most stimulating smells in the world for dogs. Be that for your customers.
What is a Brand Statement & How Do I Get One?
We are now at a point where we can evolve a little bit of this brand conversation into something I call a brand statement.
Communicating your WHY
Talk less about what we do and to talk more about why we do it.
Exploring your WEIRD
If you want to build a brand, the time for fitting in is over.
What is the Difference Between a Business and a Brand?
What is the difference between a business and a brand? Keep on reading... What is the difference between a business and a brand? So one of the things I talk about all the time as a branding expert is having a brand statement. This is sort of like an elevator pitch and...
Ash Ambirge Interview on Being Brave (and Graceful Ways to Give Less F*cks)
This is a very special episode of the Magic Maker Podcast for a couple of reasons because our interview today is with one of my absolute business crushes and that is Ms Ash Ambirge of the Middle Finger Project.
Why Believing in Magic isn’t Naive, it’s GENIUS!
Let’s be honest, it takes a bit of madness to believe in magic. To believe in the unseen. The impossible, the unproven.
Tribe workshop: My Tribe story
Tribe workshop: This is my TRIBE STORY Grab your free Passive Income Cheat Sheet For the entrepreneur in pursuit of freedom and fulfilment, perhaps the most important decision we must make is what products we will invest in, build, sell and deliver. These critical...
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