Brands vs. Businesses


Why Build a Brand

Why is building a brand a better bet than just building a business?

Short Answer: Sustainable Competitive Advantage

Translation: Building a brand makes you harder to compete with over a longer period of time, allows you to charge more, build a community around your products and services and possibly *gasp* even enjoy marketing! I know, I know it

Want help finding your unique competitive advantage?

Live Events

Live Events

J Nichole Smith Consulting


Turn your business into a brand