The 5 Laws of Entrepreneurship

As I've navigated the last decade + of entrepreneurship, both in my own businesses and as an advisor for others', five universal laws have emerged, which define the valiant pursuits of the self-employed. Like the laws of physics, these laws are as undeniable as...

The 12 Major Shifts

When I toiled through the gut-wrenching failure and growth experience that led me to start this business... My journey was marked by 12 epiphanies*. These spontaneous ah-ha moments remain and foundation of everything I teach, sell and believe in. * Although I do...

About J.Nichole Smith: The Long Story

For someone paralytically afraid of failure, I sure am good at finding it. Or, well, I was, anyway. I mean, I literally drew disaster after disaster after disappointment towards me like a giant confused, fleshy magnet. I started my first pet business officially in...