Yeah, but

Yeah, but

The masterful way we women have evolved to keep the solution to our discomfort always out of reach (and out of our control) At the time of writing this, I’m preparing for a trip to Gran Canaria for my 40th birthday. I’ve been reflecting on all the...
Think You Know Your Why?

Think You Know Your Why?

Think again. Learn why the thing that inspired your business isn’t necessarily the ‘purpose’ you should be building your brand around… and the ONE question you SHOULD be asking in order to find your most powerful, sustainable, specific ‘Why’. I will never forget...
Should I trademark my brand, and if so, when?

Should I trademark my brand, and if so, when?

I recently received confirmation that my ‘Colour Brand’ (and also ‘Color Brand’) trademark has been officially approved. Hooray it’s official and it’s mine and that little ® looks so damn sexy.   Colour Brand® Color Brand®   But you might be surprised to...
5 Useful Takeaways from a Year of Whyfinding

5 Useful Takeaways from a Year of Whyfinding

Last August I sat in a massive, dark, slightly too-chilly conference room of the Hilton in Toronto, nestled between several of my clients, my mom and my husband who was bouncing our 3-month old daughter on his knee. I was absorbing the words of Stu McLaren, my...
BRAND NEW: Quick Fix to Get More Clients

BRAND NEW: Quick Fix to Get More Clients

Over and over I see businesses who have nice websites, decent logos and GREAT products and services who just aren’t getting the attention, reach and conversions they need to thrive. There are SO many pieces that go into marketing, that it can be really hard to...