Hiya I’m Nic

I believe that we all deserve a life of freedom & fulfilment, and as we achieve it, we have a sacred duty to champion and fund the same for others.

The great joy of my career has been heeding the constant call to reveal the unique beauty in people (and brands) and to connect them with the weird & wonderful shit that lights them up.

Through photography, design, Whyfinding™, brand building, consulting, creative directing, publishing & even building a tee shirt co. I have had the tremendous privilege (for nearly 20 years) to experience first-hand the remarkable impact brands who are clear on purpose & fuelled by passion can achieve.

Me

SHE/HER
WHYFINDER™
BRANDING EXPERT
AUTHOR
ARTIST
COLOR PSYCHOLOGY CONSULTANT
SPEAKER
MARGARITA AFICIONADO
CREATRIX
AMERICAN LIVING IN LONDON
MUM
DOG PERSON
HORSE GIRL

Why start-ups & billion dollar brands both trust me…

The combination of my award-winning creative talents, witchy intuition, 16+ years of hands-on experience in my own six and seven-figure brands, as an advisor for brands of all sizes, plus a Masters in Marketing from one of London’s top business schools, has shaped me into a uniquely qualified, consistently sought-after strategist, creative director, speaker, artist and author. 

Over a decade of this brand purpose work has earned me the title: The Whyfinder™

And Now…

Most recently I have compiled my life’s work in Whyfinding™, strategic branding, creative direction, design, photography, and my expertise as an Applied Colour Psychology practitioner into the revolutionary Colour Brand Method™:

The ultimate formula to help businesses consistently improve all the metrics that matter by becoming purpose-led brands who effortlessly master the fine art of the first impression.

Our Brand Pillars

Prioritize Purpose

Create lasting change

Empower Women

Be Real

Believe in Magic

Glorify Difference

Make Pretty things

Fund Freedom

Our Brand Pillars

Prioritize Purpose

Create lasting change

Empower Women

Be Real

Believe in Magic

Glorify Difference

Make Pretty things

Fund Freedom

The industry that shaped me: Pets

My career began in the pet industry: Author, ‘Million Dollar Dog Brand’ & Puppyhood
I coined the term ‘Petpreneur’

Working with dog

The magic marketing formula for Petpreneurs who want to find freedom & fulfilment (instead of burnout & overwhelm) in their life & business….

Learn More

Dog is good

Wildly popular, multi-million dollar lifestyle brand based in Cali which I co-founded in 2006… Learn More

Animalhaus

Educating pet photographers + connecting them with publishers, agencies and brands who need great images of pets… Learn More

Victoria Stilwell

Proud to be Marketing faculty at the Victoria Stilwell Dog Training Academy… Learn More