Discover

The best kept secret
in marketing

Prioritize Purpose
Rebrand with Science
Boost Profit & Impact like Magic

For your brand >

For Your Clients >

Be an ambassador >

Trusted by billion dollar brands, top agencies, universities, publishers, celebrities & start-ups

LAURA ROEDER, FOUNDER

PAPERBELL + MEETEDGAR

“I could not believe how much value Nichole packed into the branding package. Before Nic my brand was kind of a collection of loose threads in my head and she turned it into one coherent, beautiful package. I was not expecting so many elements to be crystalised together – everything from colors to the deeper ‘why’ behind the brand…”

J.Nichole Smith

I believe we all deserve a life of freedom & fulfilment.

I believe as business owners we have a sacred duty to build conscious brands that fund & champion that life for ourselves & others.

AS AN AWARD-WINNING BRAND ARCHITECT, AUTHOR, SPEAKER AND DESIGN & COLOUR PSYCHOLOGY CONSULTANT…

I help businesses STOP wasting time & money guessing at marketing and branding. Get more exciting, predictable & consistent results in your business by rebranding using science (and a little bit of magic).

My proprietary Color Brand Method™ gives you an easy-to-follow blueprint to ensure that you (or your clients) master the most important 8 seconds in business (and beyond).

SOUND GOOD? WANT IN?

There are two tracks: Go DIY, or save time & energy by bringing me in to lead your team through the entire Colour Brand™ experience.

SOME OF OUR HAPPY CLIENTS

Abrams
Petco
Trupanion
Fosters
Adisa
Wellpreneur
Mashiko

Rockport
Purina
Victoria Stilwell
Columbia Hospitality
University of Washington
‘cause Digital Marketing
Glorious Gravel

THREE THINGS YOU NEED TO KNOW

1. I want the good guys to have the unfair advantage in business, so I only share this method with cause-driven people & organizations.

SEE IF YOU QUALIFY >

2. Due to the demand for this cutting-edge method, we work from a waiting list. Think you might want to use us in the future?

GET ON THE LIST NOW >

3. The Colour Brand Method™ is NOT like any branding process you will have done before. It is not based personal preference (yours, mine or anyone else’s) it’s based on SCIENCE (and a little big of magic).

DISCOVER THE DIFFERENCE >

As seen in

How does it work

1. Purpose

Clarify Brand Purpose

Get clear on your Why: key motivations & purpose

2. Personality

Choose Brand Psychology

Define brand personality & reveal emotional triggers

3. Presentation

Create your Brand Assets

Craft the copy and visuals that inspire instant trust, credibility & desire

Find your brand personality type

Walking our Talk :  Funding freedom

Life isn’t fair.

But life is especially unfair if you happen to be born to anyone other than two white parents. The fact is we don’t all get equal access to freedom, wealth opportunities, wellbeing basics and even the right to life. Part of our mission is to contribute to more equitable outcomes, especially for those whom the system isn’t built to serve.

We all deserve freedom.

But the reality is, as a white woman, despite any personal obstacles I’ve overcome, my path has been easier than someone who experienced identical life circumstances but has darker skin. In my lifetime, I aim to contribute to as many cracks in this unfair reality as I can.