Let’s geek out

Notes from the Studio

The Importance of Clarity

'A rebrand is more than just a fresh coat of paint; it’s achieving that wholeness, that cohesion that all business owners crave so desperately.’ - J.Nichole Smith Achieving Total Brand Cohesion In your zone of genius, what topic do folks bring up again and again? I’m...

Understanding colour harmony

‘Most of the time we don't actively recognize 'harmony'… it's just a good feeling we get. The same is true when it's missing... things just feel 'off’ - J.Nichole Smith What is Color Harmony and Why Should You Care? Newsflash – color is energy. What if I told you that...

The 6 Stages of a Strategic Rebrand

‘We need to find this beautiful balance between ‘it's set in stone and I can never change it’ and ‘I'm gonna change it all the time because I can't commit’… If you want to get the benefits of a brand, you need to create consistency.’ - J.Nichole Smith This could be...

Visionaries: Dr. Angela Lauria

 "I do think that all vision has to come from clarity on who you are, and the *newsflash* ... we you keep changing!"   - Dr. Angela LauriaWelcome to the pleasure of getting to know our seriously special guest, Dr. Angela Lauria.  Her self-acclaimed superpower...

Woke

‘For me if you if you use that word as a white person, it is immediately a trigger that I have to be careful of how I move around you’ - Justin Nai’im Hurdle-PriceOk, be honest. When was the last time you said the word ‘woke’ in casual conversation? If you’re most...

Visionaries: Denise Duffield-Thomas

 "Simplify your business and make space for new adventures. It's time to be present and experience life outside of work"  - Denise DT- PART 1 -- PART 2 -This is not like any interview you've heard with Denise... It is SUPER candid and hilarious. It was so good in...

Why is the Pet Industry so White?

 "Man's best friend has historically actually been 'White Man's Best Friend' and a source of torture and Terror for Blacks"  - evolvedteacher.comIf you consider yourself a dog person, and also have an interest in fair treatment for all human beings, regardless of skin...

Yeah, but

The masterful way we women have evolved to keep the solution to our discomfort always out of reach (and out of our control) At the time of writing this, I'm preparing for a trip to Gran Canaria for my 40th birthday. I've been reflecting on all the 'shoulds' I'm...

Think You Know Your Why?

Think again. Learn why the thing that inspired your business isn’t necessarily the ‘purpose’ you should be building your brand around… and the ONE question you SHOULD be asking in order to find your most powerful, sustainable, specific ‘Why’. I will never forget...